UA Marketing Campaign

In this project the company I focused on was Under Armour. The prompt was to develop something that would spark your chosen company's sales. I chose a new marketing campaign and focused on the creative side of it. That being the slogan and video advertisement which emphasized the breathability of their products.

Imagine Steph Curry dribbling the ball with 8 seconds left on the clock. The game is tied and all eyes are on him. What does he do? He breathes. He scores.

Imagine Michael Phelps exploding out of the water during the 100m final; a beautiful butterfly stroke. What does he do? He breathes. He wins.

Imagine a woman running in the early light of the morning. It is quiet and she is focused, what does she do? She breathes.

Under Armour breathes, it lives, you win.