Samsung Marketing Campaign

In this project the objective was to create a marketing campaign for Samsung. The demographic was college students and the budget was $50 million.

In this group project I was elected the role of Executive Marketing Director and also took on the role of Copy Writer. My roles required me to over see and approve of every aspect of the campaign and to come up with creative for the project.

A+ Advertising was the name of our agency and SamsungU was the name of the marketing campaign.